Doing More With Less: Marketing Through Tough Times
We live in uncertain times – and the economy reflects that. And while it’s prudent to watch your bottom line closely and manage expenses – it’s imprudent and ill-advised to cut or even skimp on advertising.
With just a little Googling you can find studies dating back to the Great Depression that all strongly suggest maintaining or even increasing advertising budgets through downturns in the economy.
For example: Here’s a quick read that references data from the previous five major recessions.
Squeeze More Value from your Marketing Budget
We’re a sign company, so we’re bound to want you to buy signs. If really you want to hear it, we can naturally make a pretty compelling argument for investing in signs ahead of, or in place other advertising media. But we’re not actually here to sell signs.
Our goal is to help our customers use signage to grow their businesses. More often than not, that translates to working within a fixed budget to provide a solution that will deliver maximum impact. And we can be pretty creative. When we identify a good opportunity for our customers to get more with less… we propose it! If we can help your business thrive by using our signage solutions, and you feel great about your experience of dealing with us… we’re confident you’ll keep coming back for more.
Case in Point: Shirt Shack Omaha
We’ve been fortunate to know Andy Austin, the owner of Shirt Shack Omaha, for over 20 years. Andy is smart businessman, who has survived and even thrived through tough times before. He wanted a new sign: a sign that would make a bold statement, a sign that could be seen from a greater distance – and a sign that would fit his budget. Working with Andy, we arrived at a somewhat unorthodox, but still very effective solution that met all of his needs – by playing to his strengths.
Play to Your Strengths
Shirt Shack has a terrific logo. It suits the brand, it’s easy to take in, it’s memorable, and it scales well. So we scaled it – to approximately 8ft x 10ft. Now it’s promoting Andy’s company from a large viewing distance. We used channel letter style construction because it makes a strong “franchise” statement about any business. Normally this type of sign would be lit internally (with neon or LED lighting), but – in this case – we realized we could save Shirt Shack almost 50% of the costs by relying on strong, ambient lighting provided by the parking lot and street lights. So, despite not being backlit, the sign still looks great, is still working for SignShack 24/7 – and without any additional maintenance costs.
Don’t Be Shy
If you’re interested in discussing how we can help your business do more with less in today’s economy, contact us.